A photographer who could not find herself in ChatGPT.

I am Karin Lundin. I photograph weddings out of Stockholm, ten to fifteen a year, and I have been doing this long enough to remember when the whole game was a Google result and a good portfolio.

See my wedding photography

In the summer of 2026 I did what you have probably done. I asked ChatGPT who the good wedding photographers in Stockholm were. It gave me four names. Mine was not one of them. Then I asked Perplexity, and Gemini, and Claude, and got four different lists, none of which had me either.

What bothered me was not the absence. It was that I had no idea whether that was normal, whether it had always been that way, or whether it would look different if I asked again on Tuesday. So I stopped guessing and started writing the questions down, asking them on a schedule, and keeping every answer.

What came out of that

The answers move. Ask the same question twice and you can get two different lists, which is why every question here is asked three times before anything is counted. One run is a snapshot, not a measurement.

The four services do not agree with each other, and they do not read the same sources. And most of the wedding businesses I have measured since, across Sweden, Norway, Germany, Belgium and Canada, come up on far fewer questions than their owners assume, including some very good ones with beautiful sites.

That is the whole product. Twenty questions written for your business, four services, three runs, once a month, and a report that tells you which questions you hold, which ones you nearly hold, and who is standing in your place on the rest.

Why I read every report before it goes out

Because I am the customer too. My own business is measured with the same questions and the same rules as yours, and I am not always happy with what comes back either.

If something in a report is unclear, or wrong, tell me and it gets fixed. That is easier to promise when there is one person behind the thing rather than a support queue.

Karin

Start where I started

Ask the question about yourself.

Four questions, about a minute, no card.