Two wedding and event planners were measured in September 2026, in the same market, in the same week, on the same kind of questions. Twenty questions each, asked three times to Perplexity, ChatGPT with web search, Gemini and Claude.
One of them held twenty six stable places. The other held four. That gap is the whole reason this page exists.
19%
of question and service pairs where a planner held a stable place
26 vs 4
stable places between the two planners measured
24
answers that cited a planner own website
Category is not destiny
It would be comfortable to conclude that planners do well or badly as a group. They do not. Taken together the two planners held thirty stable places out of one hundred and sixty question and service pairs, which is nineteen percent and the best rate of any category I have measured. Split them apart and one is well above every photographer in the set while the other is close to invisible.
So the average is useless to you personally. What matters is which of those two your own numbers look like, and the only way to know is to measure your own questions.
How the services split for planners
| Service | Stable places | Cited a planner own site |
|---|---|---|
| Gemini | 13 of 40 | 0 answers |
| ChatGPT | 8 of 40 | 5 answers |
| Perplexity | 5 of 40 | 15 answers |
| Claude | 4 of 40 | 4 answers |
Two planners, twenty questions each, three runs on four services, September 2026.
The shape is familiar from every other category. Gemini names the most and shows the least, returning no readable sources at all. Perplexity names less but reads and cites planner websites three times as often as anything else.
What the stronger one had
I am not going to pretend a two business comparison proves a mechanism. What I can say is what was different, and it was not the quality of the work or the design of the site.
The planner who held twenty six places was described in more places that were not her own website, and her own site said in plain text what she does, where, and at what scale. The one who held four had a beautiful site that mostly showed rather than said, and very little third party text.
Three things worth doing
Say the scale and the range out loud. Number of guests, budget range, which regions and countries, whether you do full planning or coordination only. Couples ask assistants those questions in exactly those words.
Get onto venue supplier lists. A venue recommending you is third party text about your business, which is the thing Gemini needs and your own website can never provide.
Split weddings from events. If you do both, they are separate questions with separate competition. Measuring them together hides which of the two you are actually winning.
Seeing your own numbers
The free check asks four questions a couple in your city could type, to ChatGPT and Perplexity, in about a minute. The full report is twenty of your own questions, four services, three runs each, with the names taking your place and the sources behind them. There is an example report and a description of how the measurement works.
Questions florists ask next
How do I check whether my wedding planning business appears in ChatGPT?
Ask it the way a couple would, in an incognito window, at least three times, and on more than one service. The answers move between runs, so a single test tells you very little. There is also a free check on this site that asks four questions to ChatGPT and Perplexity and shows you whether your name comes back.
Two planners in the same city can really get different results?
Yes, and it was the clearest finding in this category. Two planners measured the same week on the same kind of questions ended up with twenty six stable places and four. Same market, same category, same measurement. The difference was in how much of the open web could describe what each of them does.
Does it help to be listed by the venues I work with?
It is one of the strongest signals available to a planner, because venue supplier lists are exactly the kind of page an assistant treats as a third party describing you. It is also free. The same is true of being named in real wedding features rather than only tagged in the photographs.
Should a planner measure questions about weddings only?
Not if the business also does corporate or brand events, because those questions behave differently and often have less competition. In this measurement the planners were asked about both, and the pattern was not the same across the two.